
Why bother with the bun? That's the premise of KFC's latest offering -- the Double Down -- a sandwich that replaces the traditional bun with two Original Recipe chicken fillets.
"It's such a meaty chicken sandwich, there's no room for a bun," Rick Maynard, a KFC spokesman told Slashfood.
But the sandwich -- currently being tested in Omaha, Neb., and Providence, R.I. -- has some wondering if the Colonel has gone too far.
Newspapers like the Hartford Courant called the appearance of the Double Down a "complete 180" for the chain, and the Vancouver Sun estimated that the sandwich -- two chicken fillets sandwiching Swiss and pepper jack cheeses, bacon and "the Colonel's sauce" -- weighs in at 1,228 calories.
Maynard told Slashfood that KFC estimates the sandwich's caloric count at "just under 600," though the final nutritional data is not in.
Earlier this year, the chain unveiled a healthier dining option -- Kentucky Grilled Chicken -- under the Unthink ad campaign. But KFC uses the same Unthink logo in a Double Down TV advertisement, where a man exclaims "there should be more chicken in a chicken sandwich!"
The price of the sandwich varies but in Omaha, one foodie found it selling for $4.99, with combos -- including fries and soda pop -- going for $6.99.
What do you think of this new fried chicken-bacon-cheese combo? Take the poll, and let us know in the comments below.
It might just be the greatest thing since sliced bread.
KFC is selling a sandwich that uses two fried chicken filets instead of a bun.
Between the finger-lickin' pieces of chicken are two slices of bacon, melted slices of swiss and pepper jack cheese and a dollop of "the Colonel's sauce."
It's been dubbed the "Double Down," and "It's so much 100 percent premium chicken, we didn't have room for a bun," according to a KFC commercial posted on YouTube.
Is your mouth watering? Well, don't run down to your local KFC just yet. The Colonel is test marketing these calorie bombs only in Providence, R.I., and Omaha, Neb.
They're $6.99 (not including airfare) for a value meal including fries and a drink.
The calorie count has yet to be posted on KFC's Web site. But an independent analysis by the Vancouver Sun (yet another example of Canadians looking down on Americans) estimates the Double Down has 1,228 calories.
To put that into perspective, that's almost 300 calories more than a Wendy's Triple with Everything.