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Meselech Habte – one of the over 70 participants in the training session organized by VEGA-Ethiopia last week, a USAID sponsored programme that promotes Ethiopian businesses using the African Growth and Opportunity Act (AGOA) - is engaged in producing health and beauty care products.

She is among the businesspeople who aspire to have their products penetrate the US market; they hope the day-long training they took part in organized by the Ethiopian Chamber of Commerce and Sectoral Association (ECCSA) and VEGA-Ethiopia, would help them find a way.

After spending nearly 10 years in the business, Meselech considers the training as one opportunity to improve her business and start exporting her products - DM massage rollers and wooden hand-made massage equipment - to US consumers.