The World Wide Developers Conference is a marquee event for A
pple, at which the company usually tries to build plenty of buzz and then knock one out of the park with a big product announcement.
That headline-grabbing moment failed to materialise this year; in all honesty, the two-hour event was, well, a bit boring.
A stream of execs trotted out a series of hardware and software improvements; as one analyst told me, these were just "iterative improvements...and far from earth shattering".
Sure, there were some cheers and applause for price reductions on Macs and on Snow Leopard. And of course, the hundred-buck saving on the iPhone 3G caused a bit of excitement but there was really nothing that set the heather on fire.Even when Apple's head of marketing, Phil Shiller, came to the big "a-ha" moment and announced the new iPhone 3GS, it was with little fanfare. None of the famous set-up used by Steve Jobs to great effect when he utters the words "one last thing."
I was third row from the front, squeezed in with a bunch of serious snappers with their souped-up cameras - but, throughout the keynote, many of them seemed to find it hard to let their shutters fly.
pple, at which the company usually tries to build plenty of buzz and then knock one out of the park with a big product announcement.That headline-grabbing moment failed to materialise this year; in all honesty, the two-hour event was, well, a bit boring.
A stream of execs trotted out a series of hardware and software improvements; as one analyst told me, these were just "iterative improvements...and far from earth shattering".
Sure, there were some cheers and applause for price reductions on Macs and on Snow Leopard. And of course, the hundred-buck saving on the iPhone 3G caused a bit of excitement but there was really nothing that set the heather on fire.Even when Apple's head of marketing, Phil Shiller, came to the big "a-ha" moment and announced the new iPhone 3GS, it was with little fanfare. None of the famous set-up used by Steve Jobs to great effect when he utters the words "one last thing."
I was third row from the front, squeezed in with a bunch of serious snappers with their souped-up cameras - but, throughout the keynote, many of them seemed to find it hard to let their shutters fly.
No comments:
Post a Comment